Loyal Source

The Digital Marketing Manager will be responsible for planning, executing, optimizing and reporting on a full-scale marketing strategy. In this role, you will oversee SEO and web development efforts, manage relationships with internal stakeholders and external vendors, and seek to enhance business development and communications efforts with industry leading digital and paid marketing techniques. The ideal candidate will have experience in successfully launching and maintaining marketing campaigns on Email, Social Media, Online Advertisements and more. We are looking for someone who is a creative and skilled problem solver, self-motivated, data-driven and works well within a team.

Essential Functions/Basic Duties

  • Collaborate with the marketing and communications team, as well as leadership, to continually push strategic, innovative ideas across all mediums, platforms and technologies
  • Create, target, and analyze social and paid digital advertising campaigns and present recommendations to team leadership
  • Oversee website projects including outlining the scope and vision of the site, navigation plan, coordination with the developers, and project management to keep the project on budget.
  • Train the corporate team in implementing SEO best practices and a cohesive strategy across the corporate structure
  • Design and write copy for third tier WordPress pages (blogs, press releases, etc.)
  • Experience managing vendors including web, content, and video production
  • Create, target, and analyze social and paid digital advertising campaigns and present recommendations to team leadership
  • Set and track key performance indicators that maximize reach and efficiency; regularly audit marketing tactics and delivery mechanisms to ensure ROI
  • Possess the basic design skills needed to create simple flyers, PDFs, presentations, and graphics
  • Work with the communications team to develop and implement a content strategy and manage the marketing team’s delivery

Additional Responsibilities and Qualifications:

  • Strategic and tactical experience in organic and paid social, paid search, influencer, programmatic, and display campaigns, including but not limited to the following platforms: AdWords, DV360, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, tag management, and Google Analytics
  • General project management, attention to detail and follow-up.
  • Understand how to translate complex topics for a non-technical audience
  • Understand or be willing to learn automation techniques to optimize marketing work
  • Experience leading content development for and auditing social media profiles
  • Manage organizational change and promote collaboration with different teams
  • Preference for previous experience in the staffing/recruiting industry
  • Preference for experience editing and producing video


  • Bachelor's Degree in Communications, Marketing, New Media, or a related field
  • 5-7 years of digital marketing experience with proven track record of success
  • Google Analytics and AdWords Certified (Preferred)


Loyal Source is an Orlando-based workforce solutions provider dedicated to delivering elite services worldwide. With a focus in government healthcare, technical and support services, engineering, and travel healthcare, Loyal Source provides exceptional custom solutions to both private enterprise and government agencies. Loyal Source is a military friendly employers and proud partner of the Military Spouse Employment Partnership program.


For more information go to our website www.loyalsource.com and follow us on LinkedIn, Facebook & Twitter for other positions currently open.


Loyal Source does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor

This contractor and subcontractor abides by the requirements of 41 CFR 60-1.4(a)60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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