Recruitment-During-COVID

3 Weeks I 550 Nurses I Pandemic

HOW DID WE DO IT?

One

LET THE SEARCH BEGIN

  • Having a 50,000+ internal nursing ATS

    provided a substantial head start. We were able to hit the ground running immediately contacting hundreds of nurses on day one.

  • Our database contains integrated Al

    that shows us candidate relevance and intention. We know who is the market

  • Within the first day, candidates were already being submitted for consideration.

DID YOU KNOW?

The average RN on a COVID-19 staffing contract earned between $120-$180/hr. The primary reason RN staffing rates grew exponentially was the failure to acquire healthcare staff fast enough. Simply stated, RN's were identified too late and their market value increased substantially as the demand soared and supply fell.

Our experience identifying over 11,000 high-level candidates in record time for Gov't contracts provides a historical track record for our clients. Government staffing requires the utmost attention to detail, process improvement, and rating performance. We earn our business by delivering results over and over again under tight deadlines and at times, with zero notice.

In many ways, Loyal Source's history provided the perfect preparation for the fastest COVID-19 response possible.

ACTIVATE COMMUNICATION AUTOMATION

  • Emails were sent to tens of thousands of nurses

    alerting them of COVID-19 relief opportunities. They were distributed between in-market and national candidates.

  • Automated follow-up text messages

    were sent to gauge interest and continue to nurture and identify candidate intent

  • Yes Responses were segmented for future communication on open positions

  • No Responses were segmented to prevent future communication

  • Non-Responders were segmented for future engagement and awareness campaigns

Two
3

SOCIAL OMNIPRESENCE

Loyal Source uses a multi-layered approach that directly targets the candidates most likely to apply to the position:

  • Dedicated Pay-Pay-Click team

    team identified relevant keywords and segmented audiences

  • Social media postings were optimized

    on Facebook, Instagram, and Linkedln

  • Market specific website postings

    optimized for reach and relevance

  • Developed custom landing pages

    funneling Covid-related traffic to increase SEO. Organic traffic increased immediately for COVID-19 queries.

THE COST OF COVID-19

An analysis by the non-profit FAIR Health estimated the costs to care for a single COVID-19 patient is $73,300. However, only $33,221 is being billed for commercially insured patients. According to the analysis, some hospital systems are estimated to lose between $8,000-$10,000 per case.

The delicate balance between exceptional patient care and maintaining profitability hinges on the ability to find staff quickly, efficiently, and economically. In our experience, maintaining a speed-to-market approach optimizes care delivery while keeping hospital staff and administration satisfied.

CREDENTIALING & ONBOARDING

  • Dedicated credentialing team

    with decades of Federal and Commercial experience

  • Use of mobile based credentialing platform

    expedites the credentialing process

  • Recruitment team trained

    on exceptional service dedicated to getting every candidate to start in a timely manner

  • Use of technology to deliver messages

    messages to all candidates to ensure an on time start

4

NEW YORK CITY VA HOSPITALS

Three New Vol* facility VA's requested 150 nurses from Loyal Source to help aid in their COVID-19 emergency relief efforts. Loyal Source ensured all nurses would be recruited and submitted within a week's time.

Immediately IS enacted all phases of its recruitment/marketing plan. Combined with a highly trained and committed recruitment team, LS was able to submit the entire order within 72 hours.

These established processes, as well as a thorough training of staff and a dynamic inbound/outbound marketing approach allowed LS to exceed all delivery expectations for the client In addition, these processes contributed to streamlined communication efforts between LS, our candidates and facility contacts, keeping all parties informed of recruitment and onboarding procedures when time was truly of the essence. Loyal Source was able to meet the surge demands of these facilities during the COVID-19 crisis while simultaneously sustaining the growing needs of other area partners and an internal shift to working from home.

Automated Campaigns 149
Pay Per Click Job Postings 69
Social Media Job Postings 74
Social Media Job Postings 81
Referrals 105
Landing Page applications 19
Specialty Sites 15
Total 512
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